Integrated Marketing Manager - US

At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs. Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles. No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task! We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins. SUMMARY The Integrated Marketing Manager is accountable for GTM planning and execution across assigned product launches within Kids2’s portfolio of brands. This role translates product, brand, customer, and market priorities into integrated launch plans that support consumer relevance, retail readiness, and commercial impact. The Manager leads day-to-day coordination of communication briefs, content creation, packaging, activations, and launch deliverables across retail and digital touchpoints. This role partners cross-functionally with stakeholders across Category, Insights, Performance Marketing, Sales, Creative, Social, Ecommerce, and Legal to ensure launch plans are aligned, executed on time, and positioned to support a cohesive consumer experience and business objectives. PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS: GTM Planning and Execution Accountable for GTM planning and execution for assigned product launches across Kids2’s portfolio of brands. Translate business priorities, product strategy, customer needs, and consumer insights into integrated launch plans. Manage day-to-day launch coordination, workback plans, timelines, milestones, and deliverables. Ensure launch readiness across communication briefs, content, packaging, activations, and digital touchpoints. Product Marketing Create and manage cross-functional product marketing strategies and execution for assigned products across retail and digital touchpoints. Ensure key milestones are achieved within the end-to-end process leading up to launch, including communication briefs, creative reviews, content creation, and digital shelf readiness. Support packaging and ecommerce readiness to ensure consumer-facing materials are aligned and on time. Brand Marketing Assist in developing go-to-market strategy, including consumer-facing marketing assets and campaigns, to effectively launch products to a global audience. Collaborate with internal Creative, Social, and Performance Marketing teams to develop advertising, social/community, influencer, PR, and retail experiences. Help ensure that the total consumer experience is cohesive across channels and touchpoints. Customer Marketing Work with key accounts such as Amazon,…