Analyst, Global Creative Strategy and Research

Department Description: This role works with Global Creative Strategy and Research leadership, internal marketing and analytics partners, the Home Entertainment team, production research partners, and external research vendors. The role supports collaboration across functions while escalating decisions and recommendations to the appropriate team leadership. Role Description: The Analyst, Global Creative Strategy and Research, supports assigned quantitative and qualitative research projects for the Motion Pictures Group. The role assists with questionnaire design, focus group recruit memos, report review, analysis, toplines, tracking updates, and clear communication of findings to internal partners. This role helps turn audience and creative research into practical insights for title marketing and related business decisions. Success requires strong analytical habits, clear communication, attention to detail, and curiosity about responsible uses of emerging technology. Responsibilities: Assigned Research and Creative Strategy · Support assigned title research projects, including quantitative and qualitative creative tests, and prepare toplines and summaries for review. · Assist with questionnaire development, localization of materials, focus group recruit memos, data review, and analysis under the guidance of team leadership. Research Coordination and Analysis · Help coordinate domestic and international tracking, tack ons, exits, consumer behavior and trends, and box office prediction inputs; draft related internal updates and memos. · Review collected data and research materials for accuracy, completeness, and consistency. Strategy Materials and Cross-Functional Support · Contribute to title strategy documents by organizing research findings, identifying audience insights, and supporting materials that inform marketing strategy. · Support strategy and research documents for the Home Entertainment team and communicate theatrical research findings as requested. · Support the Vice Presidents of Global Creative Strategy and Research and the broader team on ad hoc projects as needed. Technology, Automation and AI-Enablement · Serve as a builder and enabler by identifying opportunities to leverage AI, automation, APIs, and modern workflow technologies to improve campaign execution, operational efficiency, quality, visibility, throughput, and speed-to-market. · Build practical familiarity with AI language models, including ChatGPT Enterprise and Microsoft Copilot, and use them responsibly to support research, analysis, and communication. · Develop custom AI Skills, GPTs, Agents, automations, dashboards, operational databases, reporting solutions, and knowledge management platforms that reduce manual effort and improve business decision-making. · Develop working knowledge of connectors, APIs, and data feeds that connect internal workflows with outside companies or platforms; partner with appropriate technical and business teams…