Analytics Manager
Global One · Cape Town, WC, South Africa
Sign up free: we match you to jobs like this, tailor your application and fill the form. 2 free applications every day.
Job brief
The Analytics Manager will be responsible for analyzing data from digital marketing channels and tools, providing insights and recommendations to optimize marketing strategies. He/she will track performance, measure ROI, and identify areas for improvement.
Requirements
-Bachelor's degree in Marketing, Data Science, Economics, Statistics, or a related field
-3-5 years of experience in data analysis
-Expertise in Excel, SQL, Tableau, R or Python
-Strong analytical and problem-solving skills
-Excellent communication and presentation skills
Responsibilities
-Understand business needs and objectives
-Develop strategies for effective data analysis and reporting
-Define company-wide metrics and relevant data sources
Select, configure and implement analytics solutions
-Lead and develop a team of data analysts
-Oversee all analytics operations to correct discrepancies and ensure quality
-Extract reports from multiple sources (e.g. operations, IT, customer feedback)
-Build systems to transform raw data into actionable business insights
-Apply industry knowledge to interpret data and improve performance
Keep abreast of industry news and trends