Analytics Senior Associate

We are PMG PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years. Who You Will Be Working With At PMG, our Analytics team is at the heart of turning data into insights that fuel smarter marketing, media, and business decisions. We go beyond surface-level metrics to help teams understand performance, improve measurement, and ensure the data and tools behind those decisions are accurate, reliable, and actionable. You’ll collaborate with media strategists, analytics leaders, data engineers, data scientists, and client teams to support the analytics data, reporting, measurement workflows, and technology that power our work. You’ll also work closely with PMG’s Alli platform, helping ensure its analytics capabilities and underlying data remain accurate, reliable, and usable for both internal teams and customers. As an Analytics Senior Associate, you’ll have the opportunity to strengthen your technical and analytical skills while solving real-world marketing challenges. From maintaining dashboards and analytics logic to troubleshooting data issues and supporting measurement initiatives, your work will help teams confidently use data to make better decisions. What You Will Be Doing Support internal teams and customers by ensuring analytics data, reporting, measurement workflows, and Alli platform capabilities remain accurate, reliable, and usable. Build, maintain, and improve analytics logic, dashboards, reports, trackers, taxonomy, automation, workflows, and platform capabilities. Support the development and maintenance of analytics solutions across data sourcing, transformation, validation, and visualization. Build and maintain dbt tests and other data-quality checks to identify issues and improve the accuracy, consistency, and reliability of analytics data. Monitor data sources and resolve freshness, quality, and availability issues, including completing backfills and reloads when needed. Investigate and troubleshoot reporting, data, platform, and performance issues, remediate alerts, and coordinate with the appropriate teams to drive resolution. Prepare and deliver accurate data for marketing measurement initiatives, including media mix modeling (MMM), LiftLab, lift studies, and other measurement workflows. Create and maintain clear media reporting that connects campaign performance to customer actions and business KPIs. Support Alli platform upgrades, enhancements, testing, and ongoing analytics…