AREA SALES MANAGER - ASM

AREA SALES MANAGER (ASM) Experience: 10–15+ Years Reporting To: Business Head / CEO Role Objective: Drive regional business growth, build strong distribution networks, and lead high-performance sales teams. Key KPIs: ● Regional revenue growth ● Market share expansion ● Distributor network strength ● Team performance & retention ● Profitability & ROI Key Responsibilities: Business Growth ● Achieve regional sales targets ● Drive expansion into new markets Distributor Network ● Appoint and manage super stockists & distributors ● Ensure strong primary sales pipeline Team Leadership ● Lead SSOs, SOs, TSIs ● Build a high-performance sales culture Strategy & Execution ● Plan pricing, schemes, and promotions ● Align with company growth strategy Control Tower Management ● Monitor dashboards and KPIs ● Ensure discipline across the region Systems: ● Full ownership of Sales Dashboards + SFA systems ● Data-driven decision making Qualification: ● Graduate / MBA preferred ● 10–15+ years FMCG experience