Assistant Coach (Assistant Store Manager)
rallyhouse · Rally House Blacksburg · On-site
Posted Oct 6, 2026
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Rally House is where fans celebrate the teams, traditions, and communities they love. Every day is an opportunity to create memorable experiences that bring fans closer to the moments and teams they care about most. Behind it all is a team fueled by energy, passion, and hometown pride. As we continue to grow, we're looking for team members who are excited to help shape the future of Rally House, deliver exceptional experiences, and make every fan feel right at home.
Job Description
The Assistant Coach acts as the Assistant Store Manager, supporting store performance by ensuring standards are consistently executed and by helping develop the team. This role takes ownership of day-to-day outcomes, supports training and coaching efforts, and helps maintain a steady, organized, and guest-focused environment. The Assistant Coach adapts quickly to changing priorities and supports the Head Coach in driving overall store results.
Competencies
Drives for Results: Takes ownership for outcomes and follows through despite obstacles. Maintains focus on priorities and ensures commitments are met with quality and consistency.
Customer Centric: Ensures consistent customer experiences by reinforcing standards and addressing breakdowns. Uses feedback to keep the customer a priority in daily decisions.
Action Oriented: Moves quickly from decision to execution. Anticipates needs, removes obstacles, and maintains momentum while ensuring strong follow-through.
Develops Teams: Invests in the growth of others through coaching, feedback, and development. Provides guidance and builds capability and confidence across the team.
Communicates Effectively: Shares information clearly and timely. Listens to understand, provides feedback, and ensures messages are acted upon.
Resilience: Remains steady and effective during pressure or change. Adapts quickly and helps others stay focused and productive.
Responsibilities
People
Partner with the Head Coach to attract, hire, and onboard talent
Lead ongoing training and development plans for team members
Coach performance, document feedback, and support corrective actions
Build engagement through recognition, communication, and follow-up
Operations
Own execution of operational standards and routines
Validate Playbook adherence through observation and walkthroughs
Ensure compliance with safety, cash handling, and policy standards
Act as operational leader-on-duty in the Head Coach’s absence
Merchandising
Lead execution of visual directives and seasonal transitions
Ensure fixture flow and product placement drive sales and ease of shopping
Maintain store organization and back-of-house standards
Coach Team Captains and Teammates on visual expectations
Service
Own service execution and customer experience standards
Observe the store through the customer lens and adjust in real time
Resolve complex customer concerns and ensure follow-up
Reinforce consistency of service behaviors across all…