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Assistant Manager

END · London, GB · United Kingdom · On-site

Posted Aug 18, 2026

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ASSISTANT GENERAL MANAGER - FULL TIME - LONDON Who We Are: Inspired by a shared love of fashion, sneakers and the surrounding culture, END. was founded in Newcastle upon Tyne back in 2005. Our first UK store brought together a curated mix of celebrated designers and emerging brands, many of which were previously hard to find outside of London. From day one, we’ve nurtured a community of like-minded individuals united by a love for this ever-evolving culture. Today, END. serves over 2 million customers worldwide through a seamless blend of online and physical retail. Our industry-leading stores in Newcastle, Glasgow, Manchester, London, and Milan reflect our commitment to innovation, influence, and inspiration. We offer a carefully curated selection of menswear, womenswear, sneakers, homeware, and lifestyle products to a global audience. At the heart of END. is our customer and it’s our people and culture that make the difference. With over 600 employees across our HQ, offices, and retail locations, our customer-first mindset continues to guide everything we do. The Role: The Assistant General Manager should help the store manager organise and run their store, filling in for the General Manager when needed. They should assist with day-to-day responsibilities, overseeing the staff and providing consistent and stable leadership in line with END. values. Here’s a breakdown of what you’ll be doing: Assist the store manager in the operating manner of their choice, exhibiting continuity in all operations. Positioned to be ready to assist with and take over full managerial tasks as necessary. Be familiar with the entire running of the Store Operations with a good working knowledge of the processes behind all services and procedures. Ensure the full team is equipped with knowledge relevant to the industry and the specific product END. represents. Lead the team in excellence of service through outwardly displaying exemplary service techniques. Drive the store sales through personally and effectively motivating the team to achieve and exceed set budgets and sales targets. Identify opportunities and initiatives to continually improve performance, communicating them to the Store Manager regularly. Ensure that the store image is in line with business standards by conducting and following up on floor walks to maintain awareness of product and merchandising standards, utilising floorplans, replenishing stock and following VM guidelines. Financial accountability in supporting the Store manager in managing wage to sales budget, shrinkage and revenue. Maintain workplace safety and provide a healthy environment for staff and customers. Who we’re looking for: Good knowledge and comprehensive understanding of the range of processes, procedures and systems used in carrying out tasks and activities across the team and how these inter-relate with other teams to deliver outputs. Accountable for delivering assigned tasks…