Associate Brand Manager

Description Cronos is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology, and product development. With a passion to responsibly elevate the consumer experience, Cronos is building an iconic brand portfolio. Cronos’ diverse international brand portfolio includes Spinach®, PEACE NATURALS® and Lord Jones®. For more information about Cronos and its brands, please visit: https://thecronosgroup.com/ .  At Cronos Group, we hire talented people who thrive on solving difficult problems and give them the opportunity to hone new skills and approaches. If you want to play a part in shaping an innovative industry and help build a historically significant company, we want to meet you. If you are passionate about building brands, thrive in a fast-paced business environment and motivated to drive growth, then this is the job for you! As the Associate Brand Manager, you will have the opportunity to ignite growth in an entrepreneurial culture that values ingenuity and emboldens you with the autonomy to make it happen. You will be responsible for shaping the future of market-leading cannabis brands by developing compelling brand strategies, high impact marketing communications and portfolios strategies to delight the consumer. You will work within a close-knit and diverse team of cross-functional partners including Design, Sales, R&D, Procurement, Legal, Finance and Regulatory. The ideal candidate must be motivated, dynamic, collaborative, and manage multiple deadlines with competing priorities. This role is currently remote.   What you’ll be doing: Lead the commercialization and launch of new product innovations. This includes developing detailed market and category assessments, product recommendations rooted in consumer insights and market data, business cases and stage gate ownership,  cross-functional team leadership of the product execution from inception through launch Head up the execution of integrated marketing communications with a focus on in-store marketing, social and digital media  to both drive trial of new products, and build long lasting brand equity and awareness. Includes through the early briefing through to go live execution, working collaboratively with internal Creative team, and creative/media partners and vendors, as well as close collaboration with regulatory and legal departments. Conduct in-depth analysis of competitors, category, and consumers to garner insights, inform go-to-market plans, inform portfolio and assortment strategy including all 4Ps, and provide rationale for strategic marketing initiatives. Continually stay on top of relevant category and marketing trends to inform marketing, portfolio, and business strategy. Working closely with Finance and Accounts Payable, support management of the brand marketing budget, including reconciliation, reporting, and forecasting Champion portfolio pricing recommendations that…