Associate Creative Director

Job Title: Associate Creative Director Department: Creative Solutions Experience: 5–10 Years Location: Pune (On-site) About Us: Amura Marketing Technologies is a full-service marketing technology company that combines creativity, data, technology, and AI to build measurable business growth for brands. With expertise spanning digital marketing, branding, performance marketing, content strategy, web experiences, and marketing automation, Amura partners with leading enterprises to create impactful customer journeys across every touchpoint. Our culture thrives on innovation, collaboration, and continuous learning, empowering our teams to shape the future of digital marketing. Job Description As the Copy Director , you will lead the strategic and creative direction of all written communication across brands and campaigns. You will be responsible for building compelling narratives, defining brand voices, mentoring a high-performing team of copywriters, and ensuring every piece of communication meets the highest standards of creativity, clarity, and effectiveness. Working closely with Creative Directors, Art Directors, Strategists, Account Managers, Digital Marketing teams, and clients, you will drive integrated campaigns that deliver measurable business impact while championing the adoption of AI-powered content workflows. Key Responsibilities Lead the creative vision and copy strategy for integrated marketing campaigns across digital, social media, web, performance marketing, video, CRM, and brand communication. Translate business objectives, customer insights, and brand strategy into compelling storytelling and impactful messaging. Collaborate with Creative Directors, Art Directors, Strategists, and Account Managers to develop integrated campaign concepts. Conduct brand, audience, competitor, and market research to create differentiated communication strategies. Define and maintain brand tone of voice, messaging frameworks, and editorial standards across multiple client portfolios. Mentor, coach, and inspire a team of Senior Copywriters, Copywriters, and Content Creators while fostering a culture of creative excellence. Lead brainstorming sessions and creative workshops to develop breakthrough campaign ideas. Present campaign concepts, messaging strategies, and creative recommendations confidently to clients and internal stakeholders. Ensure consistency, quality, and strategic alignment across all written communication before final delivery. Drive the adoption of AI-powered content creation and productivity tools while maintaining high editorial standards. Partner with design, motion graphics, video production, UX/UI, and performance marketing teams to deliver seamless customer experiences. Stay updated on emerging content trends, digital platforms, consumer behavior, and AI innovations to continuously elevate creative output. Establish content quality benchmarks, review team performance, and contribute to talent…