Associate Director, Engagement Strategy

Description Position at Fingerpaint Marketing Reset your expectations of what a healthcare agency can be. Fingerpaint was founded on a simple, powerful idea: Put people first. By replacing egos with a "Never Paint by Number" philosophy, we empower our teams to create truly original work while delivering integrated marketing and life sciences solutions for patients and providers alike.  Fiercely independent, we blend empathy, creativity, and data to solve the industry’s most complex challenges, empowering bold thinkers to craft with the courage and purpose needed to break the mold.        Objectives of This Role:    We’re looking for an Associate Director, Engagement Strategy who blends left- and right-brain thinking—comfortable mapping out customer journeys, diving into IQVIA data, and connecting digital dots across platforms. You’ll help shape and optimize omnichannel strategies, ensuring a brand’s engagement vision is not only realized but elevated. You should bring a keen understanding of digital ecosystems, a passion for data-driven insights, and experience with both CRM platforms and SEO tools.   This role is ideal for someone who can move seamlessly between high-level strategic planning and hands-on execution—particularly within HCP marketing—but will touch both HCP and DTC projects.   Key Responsibilities:   Omnichannel & Engagement Strategy   Lead omnichannel and CRM strategy development for assigned brands, connecting audience insights, content, and channel activation across touchpoints (HCP, patient, caregiver) Use data sources such as IQVIA AIM, Looker dashboards, GA4, and Salesforce Marketing Cloud to draft insights, trends and shape optimization recommendations Define audience segments and customer journeys, identifying opportunities for personalization and progression across the funnel Translate analytics into actionable engagement frameworks, KPIs, and testing plans that guide execution teams Collaborate with media, creative, and brand strategy teams to ensure channel recommendations align with brand goals and omnichannel best practices Lead internal workshops or client presentations to align on engagement vision, KPIs, and content architecture CRM, Data & Platform Integration   Partner with marketing automation and data teams to design and optimize journeys within SFMC/Marketo CRM, leveraging decision splits, triggers, and personalization logic Collaborate with account and CRM operations to ensure seamless integration with Veeva CRM and downstream measurement systems Interpret CRM engagement and IQVIA AIM data to connect digital signals to brand outcomes, supporting ongoing test-and-learn cycles Define measurement frameworks and data visualizations in Looker to communicate performance trends clearly to clients and internal stakeholders SEO, GEO & Digital Ecosystem   Conduct and interpret Website audits including SEO / GEO audits to assess digital footprint, keyword performance, and…