AVP, Marketing Strategy

Job Posting End Date: October 30 When you join the team at Unum, you become part of an organization committed to helping you thrive. Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life’s moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed both professionally and personally. To enable this, we provide:  Award-winning culture  Inclusion and diversity as a priority  Performance Based Incentive Plans Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability  Generous PTO (including paid time to volunteer!)  Up to 9.5% 401(k) employer contribution  Mental health support  Career advancement opportunities  Student loan repayment options  Tuition reimbursement Flexible work environments  *All the benefits listed above are subject to the terms of their individual Plans . And that’s just the beginning…   With 10,000 employees helping more than 39 million people worldwide, every role at Unum is meaningful and impacts the lives of our customers. Whether you’re directly supporting a growing family, or developing online tools to help navigate a difficult loss, customers are counting on the combined talents of our entire team. Help us help others, and join Team Unum today!  General Summary: The AVP, Marketing Strategy leads the development and deployment of highly effective marketplace positioning and messaging for the Unum brand in the United States. This role manages the market-facing brand offering and the product marketing approach for key strategic initiatives, in addition to shaping the brand’s thought leadership. This role leads a direct team of marketing strategists and an indirect team of content creators to build the foundational elements of the Unum value story and the primary tools for delivering that story in the marketplace. Principal Duties & Responsibilities Develop effective and compelling brand positioning and messaging for Unum in the United States and its key solutions and products Lead creation of critical market-facing brand assets and content, inclusive of high-level value stories, key brand storytelling assets and thought leadership territories/anchor pieces May directly manage a team of product marketing managers and marketing strategists with responsibility for segment and product specific marketing approaches and assets Indirectly manage a cross-functional team of content creators and producers to develop materials described above Provide embedded marketing strategy support for market-facing business segments and strategic capability leaders Provide extensive consultative support for the CXO organization and all enterprise marketing and communications functions on audience requirements, market brand, business parameters and product positioning   Job Specifications Bachelor’s degree required with 10 or…