B2B Sales & Innovation Manager

Freddie’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people’s relationship with flowers. We believe flowers aren’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy. Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie’s Flowers to everyone who needs it (even last minute!). From the seed of an idea we continue to flourish; we’re now a B Corp organisation. And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers. About the Role We're looking for a B2B Sales & Innovation Manager to own the full sales pipeline - from first conversation through to long-term account management. The role currently spans two core channels, Care Homes and Corporate Gifting Partners, though you'll also play a key part in identifying and developing new channels as the B2B function grows. You'll split your time roughly evenly across the two existing channels to start, but expect that balance to shift as they mature and as new opportunities emerge. This is a hands-on role: you'll open doors, run the sales process end-to-end, close deals, and then stay close to the accounts you win to grow them over time. Being a great salesperson and providing excellent customer care matter equally here. Key Responsibilities What You'll Own Care Homes Build a network within the care home industry, being seen as a trusted leader on using flowers to increase resident wellbeing and happiness Build and manage a pipeline of care home groups and operators, identifying decision-makers and the right entry point into each organisation Pitch Freddie's Flowers wellbeing and resident-gifting programmes, tailoring the offer to different care providers' needs and budgets Run trials with care homes, then convert successful pilots into ongoing contracts Manage renewals and expansion within existing care home accounts, becoming the trusted point of contact for these partners Corporate Gifting Partners Generate and pursue new corporate clients - from loyalty programmes and lifestyle brands to companies looking for employee or client gifting solutions Own outbound prospecting (networking, events, cold outreach) alongside responding to inbound enquiries Negotiate commercial terms and manage the order process from first enquiry through to delivery Build long-term relationships with corporate partners, identifying opportunities to grow account value year-on-year Go-To-Market Support Lead on the development of customer journeys, target market definitions, operational processes and marketing or channel ideas for new B2B initiatives. …