Brand & Creative Marketing Lead

About the Role We are looking for a highly creative and strategic Brand & Creative Marketing Lead to own and elevate our brand presence across all customer touchpoints. This role sits at the intersection of branding, marketing, design, and storytelling. The ideal candidate possesses exceptional aesthetic judgment, a strong understanding of visual communication, and the ability to translate business goals into compelling brand experiences. They will be responsible for defining and maintaining a clear, premium, and consistent brand identity while driving impactful marketing initiatives. This is a leadership role with the autonomy to define the marketing function, processes, and team structure required to achieve business objectives. Key Responsibilities Brand Strategy & Positioning • Develop and evolve the company’s brand strategy, positioning, and visual identity. • Ensure a clear, consistent, and premium brand experience across all channels and customer touchpoints. • Define and maintain brand guidelines, messaging frameworks, and visual standards. Creative Direction • Lead the creative vision and ensure high-quality execution across all marketing and brand assets. • Review and direct visual content, including graphic design, video production, photography, presentations, social media content, and digital experiences. • Provide strong creative leadership with an exceptional eye for aesthetics, • composition, storytelling, and visual communication. Marketing & Communications • Develop and execute integrated marketing strategies aligned with business objectives. • Oversee brand campaigns, content strategies, social media presence, and digital marketing initiatives. • Ensure all external communications reinforce the company’s brand positioning and values. Digital Experience • Own the overall brand experience across the company’s website, social platforms, and digital channels. • Continuously improve digital customer journeys, content quality, and brand consistency. • Partner with internal and external teams to deliver exceptional digital experiences. Leadership & Organizational Development • Define the optimal structure, processes, and resources required for the marketing function. • Build, manage, mentor, or restructure internal teams and external partnerships as needed. • Foster a culture of creativity, excellence, and accountability. Strategic Growth • Analyse market trends, consumer behavior, competitive landscape, and brand performance. • Identify opportunities to strengthen brand awareness, engagement, and business growth. • Establish KPIs and measure the effectiveness of branding and marketing initiatives. Requirements • 8+ years of experience in branding, creative marketing, brand management, creative direction, or related leadership roles. • Strong portfolio demonstrating excellence in branding, creative direction, visual storytelling, and marketing execution. •…