Brand Manager
Upperdeck · Carlsbad, CA, US · United States · On-site
Pay: USD 80,000 – 85,000 a year
Posted Oct 2, 2026
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SUMMARY Overview of the position
Combine your passion for entertainment/pop culture with a fast-paced job in the collectibles industry. The Brand Manager role is ideal for a detail-oriented, self-motivated individual with passion and experience in the entertainment sector who strives to work as a centerpiece in building collectibles of some of the most recognizable properties in entertainment. The Brand Manager will be responsible for developing, integrating, and executing Upper Deck business and brand strategies, while heavily relied on managing specific trading card products, working closely with sales and marketing teams as well as a multitude of departments delivering innovative, authentic products to the end consumer. In sum, this position encompasses development and implementation of business plans, product line profitability analysis, evaluation of product marketplace and evaluation of new product opportunities in the collectibles space.
ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.
Product Strategy: Implements business objectives in conjunction with supervisor, managing the process of Brand and Product team. Works closely with Product Development team in executing the full production of trading card products. Work closely with supervisor to identify products needed for maximum revenue while minimizing SKU proliferation and COGS.
Licensed Property Product Portfolio Management: Manages timing and implementation of products associated with the licensor. Manage business relationships with Licensors. Works with licensing team to ensure rights are acquired as needed to maximize product profitability and look to create brand and product presentations for internal and external partners.
Business Analysis and Planning: Develops short term and long-range plans for specific products and licenses; based on historical analysis, market trends, competition, and Upper Deck trading card product portfolio. Creates business plan, including product concept and design direction aligned with product development team. Responsible for department revenue, P&L management of brand, and looks to manage all brand aspects to ensure department maximizes profitability goals as well as contractual guarantees and forecasts.
Communication: Looking for a natural leader who can be responsible in ensuring all business product goals get carried out through the production process and successfully launched to completion. Individuals will manage personnel and be a liaison with other departments that are tied to and work closely with Brand. Key role in managing all Brand initiatives, working day to day with product, operations, creative, sales and management teams, incorporating concepts from Brand team to product development team to ensure products being created follow Brand strategy. Interact…