Brand & Strategy Analyst

Brand & Strategy Analyst – Infinite Locus Experience: 0–1 Years Location: Gurgaon Work Mode: On-site Employment Type: Full-time About Infinite Locus Infinite Locus is a technology consulting company that builds digital products and technology solutions for D2C and B2B brands. We work with ambitious businesses to solve complex problems across technology, product, digital experience, and growth. Role Overview We are looking for a Brand & Strategy Analyst who is curious, analytical, and interested in understanding brands, markets, consumers, and business growth. The role will work closely with the Brand & Strategy team to support market research, competitive analysis, brand initiatives, and strategic business projects. Key Responsibilities Conduct market, industry, consumer, and competitor research . Analyse market trends, customer behaviour, and competitive landscapes. Support development of brand strategies, positioning, and communication frameworks . Assist in preparing strategic presentations, business cases, reports, and recommendations. Track competitor activities, campaigns, product launches, pricing, and positioning. Support brand audits and identify opportunities for improving brand presence. Analyse business and marketing data to identify trends and insights. Work with Product, Marketing, Design, and Business teams on strategic initiatives. Support campaign and brand performance analysis. Convert research and data into clear, actionable insights. Maintain research databases, industry reports, competitor trackers, and strategic documentation. Assist in developing presentations for internal leadership and client discussions. Required Skills 0–2 years of experience in Brand Strategy, Business Strategy, Management Consulting, Market Research, Marketing Analytics, or a related field . Strong analytical and research skills. Good understanding of branding, consumer behaviour, market research, and business fundamentals . Strong proficiency in PowerPoint/Google Slides and Excel/Google Sheets . Ability to structure information and present insights clearly. Strong written and verbal communication skills. Ability to conduct secondary research and synthesise information from multiple sources. Strong attention to detail and problem-solving ability. Good to Have Exposure to D2C, B2C, e-commerce, consumer brands, or digital businesses . Familiarity with tools such as Google Analytics, Similarweb, SEMrush, Statista, or social media analytics platforms . Basic understanding of digital marketing and social media. Experience creating market/competitor analysis or strategic presentations. What We’re Looking For Someone who is curious about brands, consumers, and businesses . Strong commercial and strategic thinking. Ability to work with ambiguity and structure unorganised information. Someone who is comfortable working with both data and qualitative insights . Strong ownership, attention to detail, and willingness to…