Director, Brand Marketing

Beyond Meat, Inc., otherwise known as Beyond The Plant Protein Company™, is a plant protein company offering a portfolio of plant-based products made from simple ingredients without GMOs, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. The Company’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. Job Description The Director, Brand Marketing will lead the development and execution of the annual marketing plan, drive brand growth through production innovation, and build consumer relevance through breakthrough campaigns. Reporting to the VP, Marketing, the Director, Brand Marketing translates consumer, customer and marketplace insights into winning marketing and product strategies, with responsibility for driving business and brand performance across revenue, market share, and profitability. This role blends strategic brand leadership with creative execution and operational oversight, making it ideal for a marketing leader who can align brand vision with business performance   TASKS, DUTIES, & GENERAL RESPONSIBILITIES    MARKETING STRATEGY   Develop and lead the annual marketing plan, setting strategic business goals and ensuring alignment across the organization. Influence and align senior leadership behind the brand strategy and annual marketing calendar, presenting recommendations and building the business case for major programs.   Support product strategy and innovation priorities, identifying opportunities and barriers    Drive brand awareness, strengthen differentiation, and convert brand equity into sales growth     BRAND & CAMPAIGN MANAGEMENT   Direct creative briefs and campaign strategies for brand‑differentiating work   Lead scalable marketing programs and tools usable nationally with retailers   Collaborate with cross‑functional teams to produce compelling brand touchpoints (website, packaging, advertising collateral) and initiatives     OPERATIONAL & STRATEGIC DUTIES   Manage marketing budgets, forecast costs, and report on KPIs   Oversee brand messaging, and partner Creative on visual identity and packaging design   Conduct market research, competitive analysis, and product positioning   Mentor and develop team members, building the capability and structure needed to deliver against Beyond’s growth goals   Partner cross-functionally with Culinary, R&D, Creative, Comms and Operations to foster collaboration and bring insight-based…