Business Development Executive

Business Development Executive – Digital Focus (Oncology) Location: Ikeja, Lagos, Nigeria Industry: Healthcare / Oncology (Cancer Care & Specialty Services) Employment Type: Full-Time Work Mode: Fully On-Site Salary: ₦450,000 – ₦500,000 Net Monthly Experience Required: 5–7 Years Reports To: Head of Business Development / Chief Operating Officer (COO) Job Summary We are seeking an experienced Business Development Executive – Digital Focus to drive revenue growth, patient acquisition, and strategic partnerships for a specialized oncology and cancer care centre. The successful candidate will develop and execute digital-led commercial strategies that increase awareness, generate qualified oncology leads, improve patient conversion, strengthen corporate and HMO relationships, and expand the centre's digital presence. This role combines business development, digital marketing, healthcare partnerships, data analytics, and commercial strategy . The ideal candidate should have proven experience generating measurable business results through digital channels, with a strong understanding of Nigeria's healthcare ecosystem and, preferably, oncology or other specialty healthcare services. Key Responsibilities 1. Digital Business Development & Growth Strategy Develop and execute digital-led business development strategies aligned with the centre's oncology and revenue objectives. Identify new revenue opportunities across digital healthcare and oncology services, including: Online patient enquiries and bookings Virtual/telemedicine consultations where applicable Online cancer screening programmes Digital referral and patient acquisition channels Health-tech partnerships Corporate wellness and cancer screening programmes Develop targeted digital campaigns for individuals, HMOs, corporate organizations, referral partners, and relevant patient segments. Identify emerging digital channels and opportunities for expanding the centre's patient and referral base. Translate digital engagement into measurable commercial outcomes. 2. Digital Patient Acquisition & Conversion Develop and optimize digital channels including the website, SEO, paid advertising, social media, email marketing, CRM, and other relevant platforms. Manage the digital patient acquisition journey from initial enquiry through consultation, diagnostics, and treatment initiation. Work with clinical, customer service, and operations teams to improve lead response and patient conversion. Monitor and improve key funnel metrics, including: Qualified oncology leads Cost per lead and patient acquisition Consultation booking rate Consultation-to-treatment conversion Patient acquisition by digital channel Identify and resolve gaps within the digital patient journey. Ensure digital communications are professional, empathetic, and appropriate for patients dealing with cancer-related conditions. 3. Digital Analytics, Revenue & Performance Reporting Track website…