Business Development Manager, Agronomy Sales

The Opportunity Our client, a pioneering biotechnology company based at Western Research Parks in London, Ontario, is hiring an experienced Business Development Manager – Retail & Distribution to lead the growth of our retail, wholesale, e-commerce and distribution business across North America. The successful candidate will take ownership of our registered product portfolio in the US, CA, UK, and EU - including Rootmax, Tricho Pro, Super Microbes and Universal Microbes - and build a scalable commercial platform covering: Direct online sales Amazon and other online marketplaces Independent garden centres and nurseries Agricultural and horticultural retailers Wholesale and distributor partnerships Commercial customer accounts Business-to-business sales through our Partner Portal This is a senior, hands-on commercial leadership role for someone who has previously built and grown a retail or distribution business, developed reseller networks, managed digital sales channels and created systems for repeatable revenue growth. Employment Type: Permanent Full-Time Location: London, Ontario (onsite) What You'll Do 1. Retail and Distribution Strategy Develop and execute the overall retail, wholesale and distribution strategy for the company. Build a multi-channel commercial plan covering e-commerce, Amazon, direct retail, wholesale, distributors and commercial accounts. Identify priority markets, customer segments, product categories and geographic regions. Establish annual revenue, margin, account acquisition and distribution targets. Develop a clear market-entry strategy for garden centres, nurseries and agricultural retailers. 2. Offline Distribution Development Build a network of retailers, distributors, wholesalers and commercial resellers. Develop relationships with independent garden centres, nursery groups, hydroponic retailers, farm stores and horticultural suppliers. Negotiate commercial terms, pricing, margins, minimum order quantities and promotional programs. Create retailer onboarding, merchandising and sales-support programs. Develop regional and national distribution partnerships. Build a sales pipeline for case-quantity and pallet-quantity customers. Travel across Canada and the United States, and occasionally internationally, to meet with retailers, distributors and commercial partners, attend trade shows and support market development activities. 3. eCommerce and Digital Growth Lead the continued growth of Amazon and direct-to-consumer business. Improve product visibility, conversion rates, advertising performance and customer retention. Develop strategies for the company website, online marketplaces and digital sales campaigns. Coordinate search advertising, social media, email marketing, content marketing and marketplace promotions. Use customer and sales data to improve targeting, product positioning and marketing return on investment. Ensure consistency between online pricing, retail pricing and distributor pricing. 4. Partner…