Business Development Manager- North (GS)
conmed · India · On-site
Posted Oct 6, 2026
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A highly critical and visible role that will oversee CONMED India strategy on driving General surgery product portfolio business. It requires collaboration with other members of the finance, supply chain & operations and service support teams.
1. Sales Management
Develop coverage roadmap for pan India specialist team
Identify, Develop & Monitor KPIs (i.e., lead pipeline, demo, RFPs etc.) and sales progress of the team
Managing sales team in order to maximize sales revenue and meet or exceed corporate set goals
Work closely with Demand Planning team to prepare for and overcome the associated challenges with new products.
Engage Non-clinical stakeholders to drive long term rate contracts
2. Professional Education and Customer relationship
Develop key opinion leaders in the region and make engagement plan with them.
Maintain optimum call cycles to build customer relationships.
Proactively identify Professional Education needs to develop the awareness level among customers
Strong marketing communication with both internal and external stakeholders
3. Product and Market knowledge
Expert knowledge of product's features & application through practical experience, training programs, and learning from key end-users
Analyse market trends, identify threats and opportunities and recommend and implement strategies and plans to address them
Thorough knowledge of customer's support for competitive products and services and develop plans to differentiate
Has detailed knowledge of sales process and expert selling skills to make effective sales call, to teach others, and to improve on current process
Capital Business
Assess portfolio market size using association databases, surgery volumes, KOL & industry insights
New Business opportunity evaluation for markets/products: Assess right GTM models using competitive presence, source of volume, service cost, segment positioning
Partnering (B2B): Market assessment, company profiling for new distributors leads, proposals, terms of trade, legal agreement, follow-up’s
Drive supply and inventory plans aligned with Business plans to achieve the targets.
Work closely with Demand Planning team to prepare for and overcome the associated challenges with new products.
Tender Operations
Develop & lead Government business for the organization.
Identify & develop extensive network of Institutional Dealers, Mktg. Associates & Service providers
Developing relationships with key decision makers, surgeons, HODs for business development
Develops specific tender plans and long-term sales pipeline to increase company's market share
Export Operations
Achieve Export sales budget as per category & country plan
To plan, design, develop and implement different educational activities by researching the customer's needs and requirements
To ensure that all the sales and marketing activities are carried out within the agreed budgets, volume, sales, and within the given time scales
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