Business Head

Why Group Bayport Group Bayport is a fast-growing global custom ecommerce company with a bold vision to empower expressions through personalized products for businesses, homes, and individuals. Guided by a deep culture of Customer Obsession, we aspire to become the world's largest player in the custom products category by delivering exceptional buying experiences through innovation, technology, and a customer-first mindset. We operate 14 brands across five countries (US, UK, Canada, Australia and New Zealand), including BannerBuzz, Covers & All, Tarps & All, NeonEarth and PatioHQ, across three major business verticals—Signs & Display, Outdoor Lifestyle and Custom Home Décor. Role Overview Group Bayport is looking for a growth focused Business leader for its Global Signs & Display Business with end-to-end ownership of business strategy while driving category innovation, category market share growth, new product development, product innovation, gross margin expansion, product portfolio management, pricing optimization, customer experience and long-term business expansion with customer obsession. The leader has to work in close collaboration with the company's Centers of Excellence and other cross-functional teams across Product, Engineering, Marketing, Merchandising, Operations, Supply Chain, Manufacturing, Logistics and Customer Experience. Reporting directly to Chief Business Officer (CBO), this role offers significant influence in shaping the future growth of one of Group Bayport's largest global businesses. Key Responsibilities: Business Ownership & Growth Define and execute the long-term business strategy, annual operating plan and growth roadmap aligned with Group Bayport's strategic priorities. Own the Signs & Display business operations for sustainable revenue growth & gross margin expansion. Expand market share across existing and emerging global markets. Establish clear business KPIs and operating mechanisms to monitor performance, identify opportunities and drive corrective actions. Category Strategy & Innovation Own the overall category strategy, portfolio management and lifecycle planning across the Signs & Display business. Drive category innovation through new product development, emerging materials, design trends, customer insights and market opportunities. Drive category growth across geographies by identifying new customer opportunities, expanding product categories and improving market penetration. Identify whitespace opportunities and launch differentiated products that strengthen market leadership and improve customer value. Continuously optimize the product assortment to maximize revenue, profitability and customer satisfaction. Gross Margin & Commercial Excellence Own gross margin performance through pricing strategy, product mix optimization, sourcing improvements, cost management and operational efficiencies. Partner with Manufacturing, Supply Chain and Procurement teams to improve cost…