Sales Representative
Substrata · Grand Rapids, Michigan, United States · Remote
Posted Sep 29, 2026
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Job Summary:
Working for Substrata as a Sales Representative, you will have consistent interaction with current and future clients via phone, email, and text to build relationships and close sales. You will be responsible for follow-up on all inbound leads as assigned, as well as completing outbound cold calls to prospective clients. Some travel may be required for the client on-site meetings.
Key Responsibilities:
Consistently look for opportunities to improve sales effectiveness and efficiencies.
Follow up on all assigned inbound and outbound leads assigned
Achieve or exceed annual, quarterly, and monthly goals and objectives including but not limited to, unit sales, revenue volume, margins, sales cycle times, customer growth, and cost controls for your market segments.
Work closely with the Sales Team Lead, Sales Analyst, Marketing and Operations teams within assigned market segments to maximize sales volume, and customer satisfaction.
Compile and analyze data to find trends and build a solid and healthy pipeline.
Attend trade shows or other sales/industry events as needed
Qualifications:
Education: BA degree in Business or related field
Experience: 3 years’ B2B sales experience
Demonstrated excellent verbal and written communication/presentation skills
Excellent interpersonal, critical thinking, organizational, and time management skills
Have a strong work ethic and self-motivation, with a result-oriented and driven to succeed mindset
Must be organized and possess self-discipline to follow through with sales cycles and sales methodology.
Technically proficient, knowledge of MS Office and/or Google Workspace
Experience using a CRM, HubSpot preferred
KPIs- Success in this role is measured through a combination of consistent sales activity, pipeline development and revenue performance.
Physical Demands and Work Environment:
Technology Use: Regular use of a computer, printer and standard office tools
Workstation Routine: Split between seated desk work and mobile tasks (roughly a 50/50 balance).
Travel: 10%-15% travel required
Commute/Field Driving: Occasional driving to remote client sites, with trips taking up to 6 hours in a day
Field Conditions: Periodic on-site work outdoors across varying weather conditions (including heat or cold)
Equal Opportunity Statement:
We are committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, and compensation, to all qualified applicants and employees without regard to race, religion, color, sex, sexual orientation, gender identity or expression, national origin, citizenship status, age, pregnancy, handicap, disability or any other protected status in accordance with the requirements of all federal, state and local laws.