Senior Specialist - Growth Campaign Marketing

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape. For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments. Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected. By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe. This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead. Wood Mackenzie Intelligence Connected WoodMac.com Wood Mackenzie Brand Video Wood Mackenzie Values Inclusive – we succeed together Trusting – we choose to trust each other Customer committed – we put customers at the heart of our decisions Future Focused – we accelerate change Curious – we turn knowledge into action We are   seeking   a results-driven and highly organised campaign   specialist   to join our B2B Growth Marketing team. This role   is responsible for   coordinating and delivering integrated marketing campaigns that support   new logo acquisition , customer expansion, and commercial   objectives   across Wood Mackenzie’s   Financials & Traders customer vertical .   Working closely with th e Campaign   Leads   and   Director of Growth Marketing for Financials & Traders , you will play a key role in   supporting and executing   customer campaign management - driving channel performance improvements and journey management. You will collaborate cross-functionally with sales, product marketing, content, digital, and operations teams to ensure the seamless execution of campaigns that resonate with target personas within whitespace opportunities and move them through the buyer’s journey.   Key Responsibilities   Own and support the execution of integrated campaigns across channels including email, paid social, display, SEM, SEO, content syndication, and nurture flows.   Work with event operations and sales to drive execution excellence in event planning, on-site execution, and follow-up   -   increasing ROI from this critical channel.   Support the execution of webinars and third-party marketing activities, coordinating delivery,   logistics , follow-up, and lead handoff processes.   Partner with digital marketing and media teams to manage paid acquisition efforts, ensure targeted reach into ICP audiences and accounts, and continuously improve tactics through A/B testing, audience segmentation, and optimisation.   Own…