Campaign Manager - Programmatic (Hybrid Remote / London)

POSITION SUMMARY - Design, launch, and manage end-to-end programmatic recruitment ad campaigns across job media networks - Allocate and optimize monthly ad spend to hit performance targets, dynamically adjusting bidding strategies based on real-time application data and conversion metrics - Monitor key hiring metrics—including Cost-Per-Click (CPC), Cost-Per-Applicant (CPA), application completion rates, and conversion to hire—to continuously evaluate performance - Conduct ongoing A/B testing on job titles, job descriptions, landing pages, channels, and visual assets to improve applicant engagement and conversion rates - Review performance data and provide actionable insights and strategic recommendations ‎  WHAT YOU'LL DO - Optimizing campaigns to meet client CPA/CPC/ROI goals. Regularly monitor and QA all live campaigns for proper serving, click-through action, and conversion events. - Analysis of database tables – analyze large datasets and deliver actionable insights. - Provide actionable insights, find ways to optimize based on clients’ success metrics, identify potential issues, and communicate recommendations to both the client and internal teams. - Support technical and non-technical issues as reported by clients and help them reach a resolution by liaising with internal teams. - Communicate with account managers and address customers' needs. - Occasionally join sales teams on pre-sale calls with clients. ‎  WHAT YOU'LL NEED - Bachelor's degree in Communications, Media Studies or Business Administration preferred - Advanced Excel skills Full proficiency including VLOOKUP and Pivot Tables - Must. - Good organizational skills with attention to details. - Excellent written and verbal communication skills in English. - Experience in online advertising – advantage. - Experience in online sales / pre-sales  - advantage. - Experience with SQL writing – advantage. BONUS POINTS IF  - Proven track record of using data and performance results to drive media buying decisions and optimize funnel conversion rates  - Prior experience managing recruitment advertising campaigns - Proficiency with programmatic recruitment platforms (e.g., Appcast, Recruitics, PandoLogic, Joveo)  - Driven, proactive approach ‎