Social Strategy Manager

Overview Essense of Australia is an international bridal wholesaler with key offices based in Lenexa, Kansas, Perth, Australia, and Zug, Switzerland. Our organization also operates in the United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over 20 years, and our designs are currently sold in nearly 1,000 stores worldwide. With innovative designs and a strong customer service approach, Essense of Australia is a dynamic company that rewards excellence, drive, and collaboration. The Role Are you fluent in social, trends, and brand marketing? Essense of Australia is seeking a strategic, creative, and data-driven Social Strategy Manager who knows how to translate aspirational content into engagements that convert. You’ll blend science and art to shape how we show up, connect, and grow across every platform. From crafting big-picture campaigns to jumping on the next viral moment, you’ll blend creativity with data to make audiences fall in love with our gowns and stores. The Social Strategy Manager will serve as a key team player within the Company’s Social Media team, assisting the Director of Social Strategy in the development of organic campaigns that drive brand awareness, audience growth, engagement and action. They will collaborate with key team members to build effective content plans and manage optimizations, trials, and organic post boosting. This position requires a balanced blend of strong analytical skills and a keen understanding of strategy and how to drive consumer engagement and action on social platforms. With the ability to manage multiple projects at once, the Social Strategy Manager will establish and meet tight deadlines, nimbly change course as needed, and stay calm under pressure. This person will be mover and a shaker who likes to ask questions and isn’t afraid to do things differently. The Manager must demonstrate curiosity to find insights and strategic solutions, while continually working to improve communication and efficiencies across the organization. Most importantly, we are seeking a true team player who thrives in an entrepreneurial culture and who brings their positivity to work each day to help us keep our work environment creative, inspiring, and productive. Responsibilities What You’ll Do: Partner with the Director of Social Strategy to define objectives and execute strategic plans to build/maintain a successful social presence across all channels Translate data insights into big ideas and campaign narratives to tell a cohesive brand story Partner and collaborate with the social creative team to ensure content links back to campaign strategies Create and manage the development of ongoing content calendars by account to prioritize and drive execution of social content and social campaigns globally Identify and maintain brand content pillars, prioritizing by account Partner with digital marketing team to utilize data and social platform…