CCM Manager, Aperitifs

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people. Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. The House of Aperitivo brings together some of the most loved Italian brands in the US, including Aperol, Campari, Sarti and Crodino. As Channel Marketing Manager, based in our New York office, you’ll build the programs that bring them to consumers across the country, own brands end to end, and help shape where a growing portfolio goes next. General Description of the Role The Channel Marketing Manager is responsible for developing and executing insight-driven, trade-specific brand activation programs that drive profitable growth for Campari America’s Italian portfolio. This role partners closely with Brand Marketing, Sales, Field Activation, and external agencies to ensure programs are aligned with brand strategy, channel priorities, and execution capabilities in market. The role emphasizes program strategy, customer relevance, execution excellence, and ROI discipline, translating consumer and channel insights into scalable, high-impact commercial plans. Mission / Objectives Drive volume, distribution, and velocity through effective channel and customer marketing programs Translate consumer, customer, and channel insights into compelling activation strategies Ensure strong alignment between brand strategy, sales priorities, and in-market execution Strategic Planning & Program Development Develop insight-led, channel-specific activation programs including POSM, sampling programs, tool-kits, key visuals and print-on-demand, and shopper marketing across  the House of Italian Portfolio. Through the Line Annual Brand Planning and contributions to Strat Planning Create channel standards, playbooks, and execution guidelines to ensure consistency and scalability Develop and cultivate agency relationships for Below The Line needs (asset creation, data for Selling Stories, Sell Sheets and KVs) and build scopes accordingly Identify opportunities to extend national brand initiatives into regional and key account executions that would include Brand Partnerships and Innovation Commercialization. Program Execution & Field Alignment Lead end-to-end planning, execution, and optimization of channel programs Partner with Sales, Field Marketing, and distributor teams to ensure programs are relevant, sellable, and executable Conduct quarterly market visits to monitor execution quality, distributor…