Channel Marketing Specialist

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life. Graco’s professional painting division offers airless sprayers (interior/exterior), texture sprayers, line striping equipment, roofing equipment, and high-pressure washers. The Channel Marketing Specialist will help drive and optimize the development and execution of Channel strategies and manage channel engagement. This role involves developing and implementing marketing programs, events and promotions tailored to specific segments and channel types, providing support to channel partners, and ensuring alignment with overall business objectives. The Channel Marketing Specialist works closely with cross-functional teams to ensure successful market execution and channel engagement. What You Will Do at Graco Channel Marketing Execution Assist in planning, developing, and executing GTM strategies tailored to different channel and segment types to optimize performance and drive revenue. Plan and execute demand generation strategies and provide sales team for execution. Assist in the implementation of GTM and product launch marketing plans to direct and indirect channel. Create and implement channel-specific promotions to drive market penetration and sales growth. Contribute to targeted strategies for various channel types Support the execution and management of channel marketing programs designed to drive growth, increase brand awareness, and strengthen partnerships with channel partners. Event Coordination Execute trade show and event strategy to support business goals and drive brand awareness. Plan and manage all logistics for trade shows, conferences, and events, including booth selection, contract submission, travel coordination, booth design, and shipping. Oversee event budgets, ensuring projects are completed within financial constraints while maximizing value. Collaborate with internal teams, such as Go-to-Market Marketing, Branding, Category Management, sales, and product, to align event strategies with business objectives. Manage relationships with vendors and external partners, including show providers, and event/production agencies. Manage the production of event marketing collateral, such as signage, booth displays, promotional materials, and branded giveaways. Ensure compliance with all event regulations, industry standards, and safety protocols. Analyze post-event metrics, such as lead generation and attendee engagement, to report on event success and identify areas for improvement. Maintain a calendar of events and ensure timely communication with…