Consumer Insights Analyst

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. We’re looking for a curious, motivated Consumer Insights Analysts to join our fast-paced team in the future! This is not a current opening however we are eager to find upcoming talent! In this role, you’ll help bring the consumer voice into every stage of product development—supporting research design, analyzing consumer data, and collaborating with cross-functional teams to translate insights into action. At SharkNinja, you won’t just support products that transform everyday life—you’ll grow in a high-performance, innovation-driven culture where your curiosity and contributions matter. Essential Functions: Assist in leading the development and execution of robust qualitative and quantitative research plans to uncover consumer needs , category trends, and whitespace opportunities that inform product innovation and business strategy. Help develop and master an understanding of research tools, knowing when each is applicable or new methods are needed —including surveys, discussion guides, and stimuli—while managing both internal and external research partners to ensure high-quality, timely insights. Translate complex consumer feedback into clear, compelling insights and recommendations that influence product roadmaps, positioning strategies, and experience design. Identify emerging consumer behaviors and latent needs through primary and secondary research, connecting these to broader cultural and category trends to proactively shape early-stage product concepts. Act as a strategic partner to Product Development, Marketing, and Design teams—contributing to cross-functional planning, insight activation workshops, and go-to-market development. Assist in managing multiple projects simultaneously , prioritizing workstreams and encouraging team members to elevate the overall impact of the insights function. Desired Skills and Experience: Thrives in a hands-on, dynamic, agile…