Content Creator & Cultural Specialist

About the team Studio Z is Zillow's in-house creative agency — a full-service creative, content, strategy, and production team that drives Zillow's brand forward across every channel while operating at the high-stakes intersection of brand storytelling and real-time culture. The team is small, highly skilled, and deeply collaborative — working alongside copywriters, art directors, and brand partners to make content that earns attention rather than buying it. They move at the speed of social, obsess over platform nuance, and build work that immerses the Zillow brand in culture. This is a team for people who take the internet seriously and love the craft of creating for it. About the role We are looking for an inventive, high-execution hybrid Creator & Strategist who lives at the intersection of culture, community, and short-form storytellers. You are equally comfortable behind the camera concepting and editing, and in front of the camera as an authentic face and voice for the Zillow brand. In this role within StudioZ (Zillow’s in-house creative organization), you will help bring Zillow’s overarching social strategy to life across our key channels. Working in close partnership with internal Line-of-Business (LOB) leads and our external creative agency partners, you know how to navigate a collaborative, matrixed environment to deliver work that is timely, additive, and culturally resonant. You bring quick-thinking creative instincts, respect established brand guardrails, and solve complex production challenges with agility and taste. Key Responsibilities Strategic & Agile Content Creation: Concept, script, shoot, and edit platform-native short-form content quickly—applying proven workflows, agile production techniques, and modern creative tools to turn real-time cultural moments into compelling brand creative. Brand Representation: Serve as a confident, authentic, and charismatic voice and storyteller for Zillow social and real-time trend responses. Cross-Functional & Agency Collaboration: Partner seamlessly across StudioZ (internal creative agency), internal lines of business creative leads, Social, PR, and external agency partners. Respect established brand platforms and workflows while bringing fresh, expert executions that elevate the collective work. Cultural Listening & Audience Acumen: Monitor digital subcultures, platform trends, and real-time conversation to identify strategic opportunities for Zillow to participate with low friction, high taste, and deep audience understanding. Recurring Series Iteration: Contribute to and iterate on recurring social formats, helping translate overarching brand narratives and product truths into engaging, long-term audience moments. Brand Governance & Approvals: Navigate approvals across Legal, Brand, and Production efficiently—ensuring fast-moving social work stays on-brand, compliant, and aligned with core business priorities. Platform Mastery: Maintain deep fluency across TikTok,…