Content Creator

Gallery Media Group, voted Most Innovative Publisher, is a modern day publisher that builds brands that capture audience attention across content, experiences and talent. Our trusted network of editors, contributors, talent and experts drive our audience-first approach to ensure brand partnerships siphon our IP and relevance to drive business outcomes. Gallery Media Group includes women’s lifestyle brand PureWow, the iconic fashion and style brand Coveteur, and a collection of social-first media brands, such as @cocktails on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business. The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company. About the Role We're building @cocktails into the premier digital destination for cocktail culture and we're looking for a creative strategist who thrives at the intersection of storytelling, analytics, and content production. This role will lead the evolution of our content strategy, helping us create platform-native content that grows audiences, drives engagement, and establishes @cocktails as the leading voice in the category. You'll work alongside our Content Creator, elevating the team's creative capabilities through collaboration, coaching, experimentation, and a relentless focus on what resonates with audiences. Responsibilities Content Strategy & Innovation Develop and evolve a multi-platform content strategy across Instagram, TikTok, YouTube, Facebook, Pinterest, and emerging platforms Generate fresh, data-informed content concepts that balance trends with evergreen storytelling Identify opportunities to expand our content mix, including educational series, personality-driven content, behind-the-scenes features, and creator collaborations Stay ahead of platform trends, algorithm changes, and emerging formats Creative Leadership Lead creative ideation sessions and maintain an active content pipeline Produce high-quality, platform-native video content from concept through final edit Raise the creative standard across all published content through strong storytelling, pacing, editing, and production techniques Experiment with new formats and creative approaches to continuously improve performance Performance & Analytics Analyze content performance across all platforms to identify actionable insights Translate analytics into creative decisions, testing hypotheses and iterating based on results Recommend strategic shifts based on performance trends and audience behavior Team Development Mentor and collaborate with the Content Creator to strengthen ideation, production, and storytelling skills Provide constructive creative feedback while fostering a collaborative and experimental…