Director of Performance Marketing

About Homeaglow  Homeaglow’s mission is to create happy homes. We delight customers and empower cleaning professionals by building the leading platform for home services. Today, we are the world’s largest marketplace for home cleanings. Tomorrow, we’ll be the world’s leading platform for all home services.  We are transforming the home services industry by making high-quality home cleanings more accessible, affordable, and transparent for everyone. We connect customers with independent, background-checked cleaning professionals through a modern technology platform that simplifies booking, pricing, and communication.  Why Join Homeaglow?  A True Startup Environment  Join a high-growth, entrepreneurial company where speed, ownership, and impact define the culture.  Sustained, Profitable Growth  Double-digit year-over-year growth at a nine-figure revenue scale, while serving less than 0.5% of U.S. households — with significant runway ahead.  Strong Unit Economics  Disciplined focus on LTV/CAC and long-term value creation drives sustainable expansion.  Bootstrapped & Focused  No liquidation preferences. No distracting investor pressure. Just stable priorities and long-term thinking. Real Economic Impact  Over 100,000 cleaning professionals have earned $250M+ through our platform. Average earnings are ~50% higher than traditional hotel housekeeping roles.  Vertical Expansion Strategy  Significant opportunity to expand into adjacent services and deepen customer relationships.  Building a World-Class Team  Be part of a professional, high-caliber team scaling a category-defining platform About the Role This is the senior leadership role responsible for Homeaglow's paid acquisition machine. You will set the strategy, manage the budget, build the team, and be accountable for the acquisition numbers that drive the business. You will also be responsible for continuously strengthening our measurement capabilities and pushing the function toward greater automation and efficiency. You will work closely with Product, Engineering, Analytics, Finance, and Creative to improve every step of the customer journey, from the first ad impression through a completed booking. This is a hands-on leadership role in a remote-first company that rewards clear thinking, rigorous execution, and concise communication. Key Responsibilities Multi-Channel Acquisition Set and execute the paid acquisition strategy across search, social, affiliate, app install, direct mail, programmatic, CTV, and emerging channels. Think holistically about how channels work together to move customers from discovery to booking, and allocate investment accordingly. Continuously evaluate the channel mix: identify what to scale, what to test, and what to cut based on performance data and incrementality signals. Own acquisition strategy for both sides of the marketplace (consumers and cleaners), tailoring channel selection,…