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Content Executive

Upscale Sdn Bhd · Kuala Lumpur, Malaysia · On-site

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Key Accountabilities Strategic Messaging: Develop strategic, high-quality content aligned with our overall marketing and branding objectives, effectively communicating the value proposition and benefits to our target audience. Produce business-relevant content writing and manage content management on web platforms. Engagement and Conversion: Create high-quality, engaging content writing that drives audience engagement, leads to conversions, and contributes to the growth of our business. Team Collaboration: Collaborate with Marketing, Design, and other teams to ensure cohesive messaging across all digital channels, leveraging your expertise to enhance the effectiveness of our marketing efforts. Industry Awareness: Stay updated on industry trends, emerging technologies, and best practices in copywriting, proactively seeking opportunities to enhance skills and share knowledge with the team. Requirements Bachelor's degree in Marketing, Journalism or relevant work experience. Fluency in English Strong Analytical Skills Creative and detail-oriented Able to showcase good writing & editing skills for content creation Able to work with other team members & department Ability to organize daily workload by priorities At least 1 year of experience in content writing Experience in SEO writing is a bonus Immediate joiner/1 month notice period Preferably Chinese Female Portfolio required