Content Integration Manager

Content Integration Manager Cooley is seeking a Content Integration Manager to join the Marketing and Client Development team. About Cooley: Cooley is a global law firm with an expansive practice and more than 3,000 employees and partners worldwide. We value and celebrate diverse perspectives and strive to create a workplace where every individual can thrive. At the core of Cooley’s success is the exceptional talent and unwavering spirit of our people. We embrace individuality while fostering a ‘one-firm’ culture where collaboration and creativity thrive. Our people are the foundation of our success and the driving force behind everything we do. Hybrid Schedule Philosophy: As part of the Cooley culture, we recognize and appreciate the value of being together, in person, to build comradery with others in the office and to be a contributing member of the Cooley office. However, we also appreciate the benefits and flexibility that come from remote working. As such, the default assumption for employees and partners is a hybrid schedule: some in-office presence and some work from home days absent certain essential in-office roles that require five (5) days/week in-office. Position summary: This role is part of the Integrated Content Marketing Team, which serves as the Firm’s Voice, and orchestrates the firm’s editorial strategy and messaging framework. Primarily responsible for driving the firm's distribution content efforts by developing targeted campaign messaging, maintaining rigorous editorial standards, and ensuring consistency across all client-facing communications. Specific duties and responsibilities include, but are not limited to, the following:   Position responsibilities: Multi-Channel Copywriting: Lead the development of distribution-ready copy across major campaigns, translating complex editorial themes into targeted messaging for email, web and other priority channels. Copy Editing Workflow: Own the day-to-day copy editing and proofreading process for both editorial and messaging materials, maintaining accuracy, consistency and brand alignment. Creative Asset Translation: Collaborate with the design and digital teams to ensure web layout and email designs support the natural scannability of the copy. Persona Customization: Adapt baseline messaging drafts into tailored variants for specific target personas (e.g., in-house counsel vs. private equity sponsors). Campaign Delivery Alignment: Partner with the Campaign Strategy team to ensure all distribution assets are written, proofed, and delivered on time for scheduled drops. Firmwide content initiatives: Lead execution of Cooley brand initiative content strategies and plans, ensuring connectivity to audience and business priorities. Performance-Informed Optimization: Partner with Digital, Insights and Campaign Strategy to review content and messaging performance, develop messaging variations for testing, and apply performance insights to improve engagement. Content…