Content Specialist (Graphic Designer)

Job Summary Our client in the Gaming industry is seeking a creative and experienced Content Specialist (Graphic Designer) to develop high-quality content and visually engaging creative materials across digital and traditional platforms. The successful candidate will combine content creation, graphic design, social media, branding, storytelling, and digital marketing skills to communicate the brand’s message, engage target audiences, maintain brand consistency, and support marketing and communication objectives. The role will also oversee outgoing visual content to ensure consistency and adherence to established design principles. Key Responsibilities 1. Analysis & Scoping Develop compelling creative concepts in line with campaign briefs, requirements, and deadlines. Conduct concept development and ensure creative ideas align with corporate identity and brand guidelines. Evaluate designs against current and established creative trends. Explore new creative approaches and solutions to design challenges. Support external creative agencies to ensure work is delivered according to brief and on time. 2. Content Management Create engaging content for websites, social media, newsletters, campaigns, and promotional materials. Write clear, concise, and accurate content covering gaming information, game rules, winner stories, and responsible gaming messages. Maintain a consistent brand voice, tone, and messaging across all content. Work closely with marketing and design teams to ensure content and visuals align with the brand identity. Support the development of content strategies aligned with marketing objectives and target audiences. Research industry trends, competitor activities, and content best practices to improve content performance. Develop engaging stories around winner experiences, community impact, and responsible gaming. Use effective storytelling techniques to build emotional connection and audience engagement. Manage the content calendar and ensure timely publication across digital platforms. Optimize digital content for SEO to improve online visibility and organic search performance. Collaborate with marketing, design, customer support, and other internal teams to maintain consistent communication. Identify suitable influencers, bloggers, content creators, and other potential partners to extend audience reach. Ensure content complies with relevant regulations, laws, ethical guidelines, advertising requirements, and responsible gaming standards. Ensure creative communication does not encourage participation by underage or vulnerable audiences. Track and analyse content performance, including engagement, reach, impressions, conversions, and other relevant metrics. Use performance insights to improve future content strategies and creative execution. Develop fresh creative ideas based on audience feedback, market changes, and emerging trends. Create educational content covering game mechanics, odds, and…