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Content Strategist

Deploy · Birmingham, Alabama, United States · On-site

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Content Strategist  DEPLOY's Client is looking for a mid-to-senior level Content Strategist to join the team. This is not a content production role. We need a strategic thinker who can develop  content frameworks, shape messaging architecture, and guide how ideas come to life  across channels and audiences. You will have a clear home base on an account - a complex, multi-brand engagement  where content strategy is central to the work - while also serving as a strategic resource  across other accounts as needed, including support for agency leadership. If you are a strategist who loves digging into a business problem, building the  framework that makes content purposeful, and collaborating with creative and account  teams to bring it to life, this role is for you. What You'll Do Key Account Work Lead content strategy for a major multi-brand foundation engagement - defining  how the client tells its story across a fragmented portfolio of brands. Develop a content strategy and website content framework covering core pages,  aligned to user journeys and key audience segments. Write and shape page-level messaging guidance and core website content in  collaboration with brand strategy and UX partners. Collaborate closely with DEPLOY's Client's account, strategy, and creative teams and  our digital platform partner throughout Foundation planning and execution. Cross-Account Strategy Support Serve as a content strategy resource across other accounts as  capacity allows. Support agency leadership - including the SVP of Account Leadership and Chief  Strategy Officer - on thought leadership, positioning, and strategic content  initiatives. Bring a point of view to how behavioral science and Creative Psychology  principles can inform content strategy across verticals. Help establish content strategy best practices and frameworks that can be  applied across the agency's client portfolio. What We're Looking For 6-10 years of experience in content strategy, preferably with agency or consulting  experience. Demonstrated ability to build content frameworks, messaging architecture, and  content systems - not just write content. Strong understanding of how content connects to brand strategy, user journeys,  and business objectives. Working knowledge of SEO best practices and how to build content that performs  in both traditional search and AI-driven discovery (GEO - generative engine  optimization). Experience working on complex, multi-stakeholder engagements with multiple  audiences and channels. Comfort operating across B2B and B2C contexts. Excellent written communication and the ability to translate strategic thinking into  clear, compelling content direction. Collaborative working style - you know how to partner with creative, account, and  strategy teams without losing your point of view. Able to work independently in a remote environment with minimal oversight. Bonus: Familiarity with…