Creative Director

CoinDesk is the most trusted media, events, indices and data company for the global crypto economy. Since 2013, CoinDesk Media has led the story of the future of money and investing, illuminating the transformation in society and culture that comes with it. Our award-winning team of journalists delivers news and unparalleled insights that bring transparency, comprehension and context. CoinDesk Events gathers the global crypto, blockchain and Web3 communities at annual events such as Consensus, the world’s largest and longest-running crypto festival. CoinDesk Indices offers expertise in digital asset indices, data and research to educate and empower investors. For more information on CoinDesk media and events, please visit   http://coindesk.com [coindesk.com]   and for breaking headlines, data and indices visit   http://coindeskmarkets.com [coindeskmarkets.com] In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. For more information on Bullish, please visit https://bullish.com  . CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. Reports to: VP, Creative The Opportunity We are seeking a Creative Director to lead the next chapter of brand expression and creative execution. This is a hands-on, high-impact role that pairs creative vision  with disciplined craft across an ecosystem of brands spanning crypto-finance and media. You will set an ambitious creative bar, bring bold ideas to life, and help shape how our brands evolve across audiences, products, content, and technology. This role is based in NYC and will be required to work onsite at our office a minimum of 4 days per week. What You'll Do: Lead the creative expression for our brands across marketing, events, business, editorial, web, and media surfaces. Set an ambitious bar for craft and originality. Steward and evolve the brand systems as they mature, deepening visual language, motion, and imagery across touchpoints, supporting new audiences and products, and rewiring the brands for the AI era. Develop opportunities for brand motion by establishing how brand moments move, transition, and show up across digital, social, product, and events.  Direct and contribute to creative output at the project and program level by guiding designers and marketing partners through roadmapping, briefing, ideation, critique, and delivery. Champion a modern, exploratory creative practice, actively experimenting with AI workflows, emerging tools, mediums and design technologies and translating that exploration into useful creative applications. Keep the brand systems moving and useful by developing the assets, extensions, templates, and guides teams need to execute at a high level, including brand portals, partner-facing guides, LLM- and connector-ready brand inputs, and corporate templates. Partner cross-functionally with Marketing, Media,…