Creative Director

The Creative Director is responsible for setting the creative vision and driving the quality of work across consumer-facing brands. Leading and inspiring a multi-disciplinary creative team, you’ll turn brand and marketing strategies into distinctive creative ideas that connect with customers across every relevant channel. This is a senior creative leadership role requiring a strong combination of conceptual thinking, art direction, design expertise and multi-channel experience . You’ll lead the development of ideas from initial territory through to final execution, ensuring they translate brilliantly across campaigns, social, digital, CRM, content, print and physical environments. Importantly, this isn’t a purely strategic or supervisory role. You’ll lead from the front , balancing creative leadership with a willingness to roll your sleeves up and contribute directly to concept creation, creative development and problem solving when the work requires it. You’ll have significant experience working with well-known B2C retail or consumer brands , and understand the pace, complexity and commercial demands of creating work for brands with multiple customer touchpoints. Social will be an important part of your experience. You’ll understand how brands need to behave in social channels, not simply how campaigns are adapted for them. You’ll be able to guide teams in creating platform-aware, culturally relevant and social-first ideas while ensuring they form part of a coherent overall brand experience. As a leader, you’ll set the creative standard for the team, directing and developing Senior Designers, Copywriters and other creative talent, creating the conditions for brilliant ideas and craft, and building a culture of ambition, collaboration and creative excellence. Key responsibilities: Set and communicate a clear creative vision, translating brand and marketing strategy into compelling creative direction. Partner with strategy, marketing and client teams to understand business challenges and identify the strongest creative opportunities. Establish clear creative territories and principles that enable teams to create consistently excellent work across multiple channels. Bring a strong understanding of B2C retail, consumer behaviour and the wider cultural and competitive landscape to the creative process. Act as a senior creative voice with stakeholders, confidently presenting and championing the thinking behind the work. Balance long-term brand-building ambition with the commercial needs and pace of a modern retail environment. Lead the development of big, organising creative ideas that can translate effectively across the entire customer journey. Lead from the front, balancing strategic creative leadership with a willingness to become actively involved in concept creation, creative development and problem solving when projects require it. Direct creative from concept through to delivery across brand campaigns, social, digital, CRM,…