CRM, Loyalty & Data Analytics Manager

About hireworks hireworks is building a community of top talent in key international markets by unlocking unparalleled access to positions at leading U.S. based companies. As your employer, hireworks will ensure you have a seamless interview, onboarding, and employee experience - providing ongoing support and resources along the way. Established in 2023, hireworks is forging corp-to-corp relationships with leading U.S. based organizations looking to grow their teams with best-in-class talent around the world. Working with hireworks means unlocking access to a network of local peers and mentors and career opportunities through our client network. About our client Our client is a fast-casual restaurant brand known for fresh, flavorful salads, warm bowls, and creative, globally inspired ingredients. Founded in New York City, they have grown to locations across the U.S. while staying focused on high-quality food, bold flavors, and making healthy eating more exciting and accessible. About the Position The CRM, Loyalty & Data Analytics Manager will lead the flawless execution of the CRM channel, loyalty  program strategy, and marketing data analytics.   We are looking for a self-starter with strong communication skills and the ability to thrive in a fast-paced  entrepreneurial environment. Your data analysis expertise will allow the Marketing team to understand the  business impact and cost-effectiveness of paid and organic marketing campaigns, limited-time promotions, loyalty programs, CRM messaging, and more. Your CRM and loyalty expertise will enhance our ability to understand and effectively communicate with customers. What You'll Do CRM Contribute to planning and execution of the CRM channel - including lifecycle email marketing, push notifications, in-app messaging, etc. Collaborate with Marketing/Content team to ensure synchronization with CRM channels and other marketing campaigns, along with one-off marketing emails Drive marketing automation, from audience creation to content development to the reporting/optimization process Design rigorous marketing experiments and analyze test results Determine best practices for maintaining a healthy and engaged subscriber list across channels, with the knowledge of privacy regulations that impact them (GDPR, MPP, etc.) Collaborate with Tech & Marketing teams to continuously evolve and improve our CRM platform and available data Help translate data-driven insights into more effective marketing practices LOYALTY Manage loyalty campaigns and 3P relationships with loyalty vendors Define growth (new customer acquisition), customer LTV, and customer retention goals and collaborate with Marketing Team to make them achievable Build data-driven offers, campaigns, and messaging to target KPIs and drive ROIs Lead analytics-driven approach to growing loyalty and personalization programs across all brands. Demonstrate strong knowledge of external competitor activity and loyalty…