CRM Manager

Who we are We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day. Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions. Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media. The Team You'll Join Our central CRM team in Bath sits within Future's B2C Subscriptions division, driving digital marketing campaigns for iconic specialist brands. We collaborate closely with Editorial, Technology, Legal, and Subscriptions teams across our global media portfolio. You'll join an engaging, data-focused team that connects brand storytelling with multi-channel customer engagement across email, onsite, and push. What you'll do Reporting to the Senior Email Marketing Manager, you'll support the development and execution of B2C digital marketing campaigns. You'll manage campaign builds from end to end while enhancing data usage and email best practices. You'll work closely with internal teams to maximize customer retention, lifetime value, and database revenue return. On a daily basis, you'll use tools like Iterable, HTML, Microsoft Excel, and GSuite to launch targeted email, push, and onsite campaigns. You'll analyse campaign metrics, manage segmentation criteria, and ensure full compliance with email data laws and GDPR requests. Build, schedule, test, and deploy multi-channel promotional campaigns across email, push, and onsite platforms. Partner with marketing and editorial teams to execute data capture forms, surveys, and lead generation initiatives. Monitor and analyse campaign performance metrics to recommend continuous improvements and testing strategies. Apply database segmentation criteria to ensure campaigns target specific customer audiences effectively. Collaborate with customer service teams to update customer records and manage GDPR requests promptly. Support monthly subscriptions planning while tracking campaign deliverables against team goals. What you’ll bring Proven experience in digital marketing or CRM campaign management within a consumer-facing environment. Hands-on familiarity with email marketing automation platforms like Iterable. Basic understanding of HTML and its practical application in email formatting. Strong numerical and analytical skills with proficiency in Microsoft Excel and GSuite. Understanding of email regulations, GDPR requirements, and data protection standards. Collaborative mindset with strong communication skills and exceptional attention to…