Customer Retention Manager
Thearchco · London, United Kingdom · Hybrid
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Role purpose
The Customer Retention Manager is responsible for dealing with day-to-day customer support requests to improve customer satisfaction, promote self-service digital tools, identify growth opportunities and proactively reduce churn across The Arch Company’s customer base.
This role plays a key part in delivering a more proactive, insight-led retention strategy and in improving the collection and use of customer data and CRM tools to identify risks early, resolve issues, and create opportunities for growth.
Key responsibilities
Customer service and issue resolution
Serve as a key contact for customer queries or requests, resolving matters promptly and escalating more complex requirements when needed
Handle lower-level issues raised by neighbours, nearby residents, or other non-customers, escalating more serious or legal matters to the appropriate team
Carry out proactive check-ins with customers to monitor satisfaction, identify risks, and spot growth opportunities
Share customer experience insights internally to support continuous improvement
Onboarding and offboarding
Deliver a smooth onboarding experience, ensuring customers are set up for success from day one
Manage offboarding processes where needed, with clear communication on requirements and timescales to set expectations
Customer Hub and self-service adoption
Drive adoption of the Customer Hub and self-service tools, helping customers use available digital services confidently
Encourage digital-first handling of routine requests to improve speed, consistency, and customer experience
Customer insight and data
Maintain accurate and up-to-date customer information and data in CRM systems to support retention activity and effective use of the Customer Hub
Use customer data, feedback, and behavioural indicators (e.g. cases, satisfaction, arrears) to identify trends and risks
Contribute to the development of customer segmentation (e.g. high value, at risk, growth) and prioritisation strategies
Retention and churn management
Proactively engage high-value or at-risk customers to spot churn risks early and enable timely action to improve outcomes.
Escalate and help resolve issues that may impact retention, working closely with internal teams
Customer experience improvement
Gather and share customer insight to help improve products, services, and processes
Identify recurring issues and work with internal teams to drive continuous improvement
Support initiatives that enhance customer satisfaction and retention outcomes
Collaboration
Work closely with Internal teams to deliver joined-up customer management
Feed retention opportunities and risks into relevant teams (e.g. growth opportunities into Enquiries/Leasing)
Key outcomes / measures of success
Improved customer retention rates and reduced churn
Increased customer satisfaction (e.g. NPS / OSAT)
Higher engagement with Customer Hub and digital services
Effective identification and management…