CVM Executive

Primary objective of the job: Develop, implement and manage a strategic customer value management plan to enhance customer lifetime value. Main Duties and responsibilities: Create CVM marketing plans / initiatives; Identify new segments to be targeted; Build and test campaign models in Lumata; Drive customer loyalty and retention; Increase customer value; Report on campaign key performance indicators Optimize campaigns as required Execute CVM campaigns using the Bulk SMS tool and Lumata Platform; Create all customer facing CVM messages and ensure proper product / service representation; Achieve sign off from the markets for all CVM offers and messages; Monitor and assess effectiveness of all CVM marketing activity; A/B testing of offers and massaging Academic qualifications and experience required for job: A Tertiary degree in management studies, telecommunications or equivalent qualifications. Minimum of a Bachelor’s degree in Business, Marketing or Science (or equivalent professional qualification). Must possess good organizational skills with strong attention to detail. Must be highly motivated, results driven and able to display initiative. Relevant systems training, (Microsoft office, Nortel symposium call center server) Analytical Skills Excellent Communications Skills (especially written) 3 years working experience in a customer contact center environment. Specifically experience in statistical analysis of key performance measures related to the environment. Knowledge of PBX system.