Senior PPC Media Specialist

The Senior PPC / Paid Media Specialist will own and scale paid acquisition programs across search and paid media channels for multiple brands. This is a hands-on individual contributor role that blends strategic planning with day-to-day execution. The role operates with a high degree of autonomy, owning campaign execution, optimization, and performance management while aligning closely with Product Marketing on messaging, positioning, and priorities. Success is measured by lead quality, cost efficiency, and contribution to pipeline. Key Responsibilities Paid Media Strategy & Planning Own, develop and evolve paid media strategies across Google Ads, LinkedIn Ads, Bing, Amazon Ads, and paid social Build and manage campaigns for lead generation, paid social, ABM, retargeting, and product-led growth Recommend budget allocation and reallocation based on performance, seasonality, and business priorities Identify whitespace opportunities across keywords, audiences, platforms, and ad formats Align paid media efforts to funnel stages and campaign goals Demand Generation & Pipeline Impact Drive MQLs, SQLs, and pipeline contribution, not just traffic Partner with Sales and RevOps to ensure strong lead quality and attribution Optimize toward CPL, CAC, conversion rate, and pipeline velocity Campaign Execution & Optimization Build, launch, and manage campaigns end-to-end across platforms Own campaign structure, targeting, bidding strategies, budgets, and pacing Continuously optimize for CPL, conversion rate, lead quality, and scale Optimize campaigns with prioritizes tests based on impact, effort, and learning potential Keyword Strategy & Search Performance Conduct in-depth keyword research to identify high-intent, high-ROI opportunities Manage match types, negatives, and keyword expansion Optimize campaigns for relevance, efficiency, and quality score Ad Copy, Creative & Testing Partner with Product Marketing to write, test, and refine ad copy across search, social, display, and video formats Partner with design and content teams to develop effective creative Run structured tests on messaging, formats, offers, and audiences Landing Page & Conversion Optimization Partner with Product Marketing to improve landing page performance Ensure alignment between ad intent, messaging, and user experience Use performance data to recommend page-level improvements Remarketing & Full-Funnel Programs Build and manage remarketing and retargeting campaigns Support ABM, product-led, and sales-led motions with tailored audience strategies Improve efficiency by re-engaging known users and accounts Competitive & Performance Analysis Monitor competitor PPC activity to inform keyword, creative, and bidding decisions Translate performance data into clear, actionable recommendations Maintain dashboards and reports for leadership and stakeholders Measurement, Attribution & Reporting Own paid media measurement…