Demand Gen & ABM Manager

About Texada Texada powers the world of equipment. Our purpose-built platform is the growth engine for heavy equipment dealerships and rental businesses, connecting sales, service, and rental on a single cloud-native, API-first system. With Industrial CRM, Equipment-Aware Service Management, and Intelligent Rental Management — now extended with mobile and AI applications — Texada gives equipment businesses the tools to work faster, smarter, and grow with confidence. Learn more at www.TexadaSoftware.com . The Role Texada is seeking our next Demand Gen & ABM Manager. This is a hands-on, high-ownership generalist role: you own the new-logo demand number and the full channel mix behind it, you decide how the budget is allocated within your scope, and you're accountable for what it returns, with your performance visible at the executive level from your first quarter.. Alongside running the engine, you will build something most demand gen leaders never get to: an AI-enabled, signal-led demand engine designed from first principles. This includes connecting our demand gen stack to AI-assisted workflows, standing up external signal capture, and identifying where automation creates real leverage with an internal AI team as a resource. Work location and travel Remote/hybrid, with minimal travel outside of occasional team or industry events. Candidates should be authorized to work in Canada without restriction or sponsorship. What You'll Own Run the Engine: Own the demand engine and day-to-day execution of integrated marketing campaigns across Google Ads, LinkedIn, paid media placement, and paid social. Design and run lead magnets and nurture programs building segmentation, sequencing, and re-engagement paths for leads that aren't sales-ready yet. Partner closely with sales so engagement signal and nurture translate into coordinated, well-timed outreach. Own signal-to-meeting conversion as a shared metric. Own pipeline and spend reporting , improving CPA and bringing demand performance into department strategy, including where AI-assisted tooling will create the most leverage. Build What’s Next: Establish Texada's first signal program from the ground up: what external signal is worth capturing, how it reaches the systems that use it, and how it prioritizes outreach to high-value accounts. Connect the demand gen stack to AI-assisted workflows. Scope the use cases and drive the build with technical support from our internal AI/automation team. Bring AI into the day-to-day , putting it to work in campaign production, audience analysis, and reporting — and making the case for where we invest from there. What We're Looking For 4+ years in demand generation, paid media, or ABM at a B2B SaaS company, with a track record of disciplined, efficient budget management. Genuine curiosity about AI and a demonstrated habit of experimenting with new tools and workflows. Fluency in HubSpot or a comparable CRM/marketing automation…