Demand Generation Lead

About Clients Blackbox Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country. We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication. The Opportunity This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager. You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel. You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention. What You'll Own Client Strategy & Relationships Own a portfolio of client accounts and serve as the primary strategic point of contact Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls Translate performance data into clear recommendations and strategic decisions Build strong client relationships that support retention, renewals, and referrals Proactively identify and address account risks and opportunities Paid Media Performance Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking Manage budgets, audiences, bid strategies, account structure, and creative testing Monitor daily performance against cost-per-appointment and other key acquisition metrics Diagnose underperforming campaigns and determine where changes are most likely to improve results Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables Copy & Creative Strategy Write direct-response ad copy and video sales letter scripts for financial services audiences Develop hooks, angles, offers, and messaging variations for testing Use performance data to generate new creative and messaging hypotheses Collaborate with video editors and provide clear creative direction Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment Tracking & Funnel Execution Set up and troubleshoot tracking, Meta pixels, and conversion events Configure Calendly…