Demand Generation & Lifecycle Marketing Manager

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-turn-id="request-6a0c59f1-a95c-8334-9718-4bf3d6722d31-15" data-turn-id-container="request-6a0c59f1-a95c-8334-9718-4bf3d6722d31-15" data-testid="conversation-turn-84" data-scroll-anchor="false" data-turn="assistant"> About Nscale At Nscale, our Marketing team plays a critical role in driving the adoption and engagement of our sovereign AI cloud platform. We take a data-centric approach to connecting with our core audience, ensuring their needs are understood and reflected in our marketing strategies. We thrive on a culture of relentless innovation, ownership, and accountability, where every team member takes pride in their work and drives it with excellence and urgency. As an Nscaler, you’ll build trust through openness and transparency, where everyone is inspired to do their best work. Come join the team and join us in building the technology that powers the future! About the Job Reporting to the Senior Growth Marketing Lead, you'll own account-based demand generation programs that turn engagement from Nscale's enterprise audiences into qualified pipeline. You'll hit the ground running with ABM, using target-account priorities, buying committees, intent, engagement and sales insight to build and execute integrated programs across curated events, email, paid media, content syndication, webinars and retargeting, to name a few. You'll also own the nurture and follow-up journeys that move prospects from first engagement through to meaningful sales conversations, and help turn successful account plays into repeatable programs across segments and regions. You'll work closely with the Commercial Team, Product Marketing, Sales, Content & Brand, Developer Marketing, Marketing Operations, Partnerships, and Global Events to bring campaigns to market with speed and commercial impact. Responsibilities Own the development and execution of account-based demand generation programs for priority enterprise audiences. Build target-account programs from the ground up, including segmentation, buying-committee mapping, campaign hypotheses, messaging, channel mix and follow-up. Collaborate with Sales to align on account priorities, engagement plans, signals, handoff and next actions. Plan, launch, and optimize integrated campaigns across curated events, email, paid media, content syndication, webinars, outbound support and retargeting. Build and optimize nurture journeys by persona, funnel stage, product interest, intent and account fit. Define campaign logic, engagement signals and follow-up rules that move prospects through qualification and into pipeline. Use account intent, campaign engagement and sales feedback to identify which accounts are progressing and where further intervention is needed. Partner with Product…