Demand Generation & Performance Manager

About Prismforce Prismforce is an AI-powered talent supply chain platform reshaping workforce planning for tech services. As a fast-moving startup, Prismforce values innovation, speed, and a culture of practical experimentation in everything we do.​ What You’ll Do PERFORMANCE MARKETING MANAGER (PAID MEDIA & DEMAND GENERATION) Prismforce | B2B SaaS | Enterprise Technology Experience: 10-12 years Function: Marketing Location: As applicable About Prismforce Prismforce is an AI-powered Vertical SaaS company transforming the way technology organizations manage their talent supply chain. Our platform helps enterprises and technology-driven businesses leverage skills intelligence, AI and automation to make smarter decisions around talent, workforce planning and productivity. Role Overview As the Performance Marketing Manager / Paid Media Manager, you will own Prismforce's paid acquisition strategy across digital channels, with a strong focus on B2B demand generation, lead quality, pipeline creation and measurable ROI. You will work closely with Marketing, Sales, Product Marketing and Content teams to develop targeted campaigns that reach enterprise decision-makers, generate qualified demand and accelerate the sales funnel. Key Responsibilities Own and execute paid media strategy across Google Ads, LinkedIn Ads, Meta and other relevant B2B channels. Plan, launch, optimize and scale campaigns across the funnel — awareness, consideration, lead generation and conversion. Develop account-based and persona-based paid campaigns targeting enterprise audiences. Manage campaign budgets, bidding strategies, audience targeting and performance optimization. Continuously test audiences, creatives, messaging, landing pages, keywords and campaign formats. Build performance marketing programs focused on MQLs, SQLs, opportunities and pipeline contribution. Partner with Sales and SDR teams to understand ICP, target accounts, personas and buying journeys. Develop campaigns for enterprise personas including CHROs, CIOs, CTOs, HR leaders and Talent leaders. Support Account-Based Marketing initiatives through targeted paid media campaigns. Own performance dashboards and track CAC, CPL, MQL-to-SQL conversion, cost per opportunity, pipeline generated and ROI/ROAS. Use analytics and attribution data to optimize channel and budget allocation. Ensure accurate UTM tracking, CRM attribution and campaign reporting in partnership with Marketing Operations. Work with content, design and web teams to develop high-converting landing pages and campaign assets. Conduct A/B testing of landing-page messaging, forms, CTAs and creative. Experiment with new channels, audiences, formats, messaging and AI-powered advertising capabilities. Leverage AI and automation tools to improve campaign research, creative development, optimization and reporting. What We're Looking For 10-12 years of experience in performance marketing, paid media,…