Demand Planner - Retail Background

About Comfrt Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen. Role Overview Comfrt is seeking a Demand Planner with retail experience to support financial planning and inventory strategy across our dynamic ecommerce, direct-to-consumer, and retail operations. This is an excellent opportunity to leverage retail expertise while developing planning acumen, working with customer data, channel insights, and financial models to drive revenue optimization and inventory efficiency across our owned channels. Reporting to the Director of Planning, this individual will assist with comprehensive financial planning, inventory management, and demand forecasting across DTC channels and our retail stores. This role offers hands-on experience in financial modeling, seasonal buy planning, inventory analytics, and data-driven decision-making while bringing valuable store-level insights to the planning function. Key Responsibilities Support financial and operational planning across DTC channels and retail, including sales projections, inventory tracking, and performance analysis against company targets. Assist with seasonal buy planning, including data analysis, assortment recommendations, and execution support. Build and maintain demand forecasts by channel, category, and customer segment under director guidance, supporting buying and production decisions. Execute weekly core and seasonal replenishment processes, including SKU-level projections, inventory positioning, and channel allocation. Analyze sell-through, margin, and inventory performance to identify opportunities for optimization, reorders, and assortment adjustments. Leverage retail floor experience to inform inventory allocation, visual merchandising recommendations, and store-level assortment strategy. Support margin and DTC performance reporting, providing clear insights into inventory health, channel performance, and key metrics. Assist with seasonal buy sheet development and communicate requirements across cross-functional teams. Prepare financial analysis and modeling to support planning decisions and leadership recommendations. Gather and synthesize data to support inventory planning and allocation decisions across channels and retail locations. Partner with Merchandising, Operations, Ecommerce, Fulfillment, Retail, and Marketing teams to support supply planning and promotional alignment. Leverage analytics and data modeling to identify trends and improvement opportunities in forecasting and inventory management. Apply retail insights to inform planning decisions, including store performance drivers, customer preferences, and seasonal demand patterns. Maintain and improve planning spreadsheets, reports, and operational dashboards. Support…