SVP of Marketing

SVP of Marketing Reports to: Chief Revenue Officer  |  Base Salary Range:  SVP $200,000-$240,000  LOCATION: Remote (US-based). Quarterly travel to Lehi, UT HQ and customer/conference locations expected. About Claravine Claravine is The Data Standards Company®. We help the world's largest brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences — at the source of data creation. That is why a quarter of the Fortune 100 trust The Data Standards Cloud™ to define, apply, and connect standards across their entire marketing ecosystem. Our customers are enterprise marketing and analytics teams at global brands spending $50M+ per year on advertising. They depend on clean, consistent data to make decisions worth billions of dollars. When that data is wrong, their analytics are wrong, their AI models are wrong, and their investments are wasted. We fix that — at the source, before the chaos starts. We are backed by growth equity investors and have built a track record with category-leading brands. Now we are looking for a marketing leader who can take the story we have earned with customers and make it impossible for the market to ignore. The Opportunity This is not a typical SVP of Marketing position. This is a category-building role, not a demand-gen-only seat. You'll build and lead the marketing function that defines a category, which means you'll be as much a thought leader and executive presence as an operator.  You will report directly to our CRO, sit at the executive table, be accountable for pipeline, revenue and market position, and do it with a lean, high-performing, AI-powered team and the credibility that comes from serving some of the most sophisticated marketing organizations in the world. What You Will Own Category Leadership & Strategic Narrative Own Claravine's positioning as The Data Standards Company® and keep sharpening and expanding the category narrative Be Claravine's voice on keynote stages, in industry publications, analyst briefings, executive panels and podcasts Build and optimize competitive positioning that provides Sales and CS the language to win Manage Gartner, Forrester, IDC and other analyst relationships so Claravine is included and positioned well in market research Demand Generation & Pipeline Own marketing's contribution to pipeline, with clear attribution, targets and accountability Design and execute an enterprise ABM program targeting the Global 2000 accounts spending $50M+ on advertising Drive demand through content, events, digital, partner co-marketing and direct outreach, focused on what converts at enterprise ACV Elevate existing full-funnel reporting and attribution the board, CRO and CEO trust Product Marketing Lead messaging, positioning, competitive intelligence, sales enablement and launch strategy Turn data standards and taxonomy management…