Digital Content and Social Media Creator

About Le Moyne College: Le Moyne College, located in Syracuse, N.Y., is an independent college established by the Jesuits in 1946 to provide students with a values-based, comprehensive academic program designed to foster intellectual excellence and preparation for a life of leadership and service. Today, Le Moyne has evolved into a nationally acclaimed college of liberal arts and sciences that draws students from across the U.S. and abroad. Our Mission: Le Moyne College is a diverse learning community that strives for academic excellence in the Catholic and Jesuit tradition through its comprehensive programs rooted in the liberal arts and sciences. Its emphasis is on education of the whole person and on the search for meaning and value as integral parts of the intellectual life. Le Moyne College seeks to prepare its members for leadership and service in their personal and professional lives to promote a more just society. Le Moyne College aims to advance the values of diversity and inclusiveness at the college. To do this, Le Moyne seeks scholars and professionals who bring innovation, creativity, and impact to the campus, and who bring greater depth, breadth, and diversity to our campus community. Le Moyne College is an equal opportunity employer and encourages women, persons of color, and Jesuits to apply for employment. Position Summary                                                                         The Digital Content and Social Media Creator serves as a digital storyteller and brand ambassador for the College, responsible for increasing Le Moyne’s visibility, fostering institutional pride, and engaging a diverse community of prospective and current students, alumni, faculty, staff, and friends. Operating in an energetic, hands-on capacity, the successful candidate will primarily serve as the lead content producer for the College's primary social channels, executing digital campaigns in alignment with overarching departmental strategy. This individual will conceive, shoot, edit, and publish high-impact multimedia content while actively monitoring community interactions and utilizing data-driven insights to optimize reach. This position offers an exciting opportunity for an adaptable, highly creative, and collaborative professional to build on our strong regional reputation and further expand the College's reach. Principal Duties and Essential Functions Job duties specific to this position: Content Creation & Storytelling Develops and executes creative content that aligns with designated monthly campaign themes, driving prospective student engagement throughout key stages of the enrollment lifecycle. Plan, script, shoot, edit, and publish high-quality, engaging content across all official, central Le Moyne channels (i.e., Instagram, TikTok, LinkedIn, Facebook, X, YouTube) Gather, capture, and synthesize a wide range of digital media (i.e. photography, news links, quotes, event registration, etc.) into…