Digital Experience & App Executive

Digital Experience & App Executive Planet is looking for a Digital Experience & App Executive to help shape, optimise and grow our customer-facing mobile application. This is an exciting opportunity for a digitally minded marketer who is passionate about creating engaging customer journeys, improving mobile experiences and turning customer insight into practical, high-impact improvements. In this role, you will act as the key Marketing owner and internal point of coordination for the Planet mobile application, ensuring the platform delivers a clear, consistent and compelling customer experience aligned with Planet’s brand, business objectives and evolving digital strategy. You will manage customer-facing content and in-app experiences, review and improve user journeys, support digital marketing and engagement initiatives, monitor customer feedback and behaviour, and identify opportunities to increase app adoption, engagement, retention and overall satisfaction. The role also plays an important part in building relationships with internal teams and external partners, including merchants, technology partners, tourism stakeholders and other organisations, to unlock new opportunities that enhance the value and functionality of the application for customers. This is a Marketing and Digital Experience role rather than a technical engineering role. You will work closely with Technology, Product, Operations, Data and other teams to translate customer and business needs into meaningful improvements across the customer-facing app experience. What You’ll Be Doing Act as the Marketing and Customer Experience lead for Planet’s mobile application. Manage and continuously improve the customer-facing app experience, including content, messaging, journeys and engagement touchpoints. Maintain a clear view of the end-to-end tourist journey and identify opportunities to simplify, enhance and personalise the digital experience. Review app journeys to identify friction points, drop-off areas and opportunities to improve conversion, activation and engagement. Develop clear briefs and requirements for customer-facing enhancements in collaboration with Marketing, Technology, Product and Operations teams. Maintain an ongoing roadmap of customer experience improvements, app enhancements and new digital opportunities. Content, Campaigns & Customer Engagement Own the planning, coordination and maintenance of customer-facing content within the application. Ensure app content is accurate, relevant, engaging and aligned with Planet’s brand, tone of voice and communication standards. Support the development of in-app marketing campaigns, promotional experiences, loyalty initiatives, competitions, rewards and customer communications. Connect app activity with broader online and offline marketing campaigns to create a consistent and joined-up customer journey. Use customer behaviour, feedback and business priorities to recommend improvements to content,…