Digital Intern

INTERN DIGITAL MARKETING & ECOMMERCE This role supports the digital team of Travel Retail APAC in managing ecommerce, social media operations, online media campaigns, and influencer marketing. The candidate can look forward to seeing his/her work exposed on high profile channels, such as retailer sites, social media platforms, and paid media platforms (e.g. Alipay, META, etc.) across high growth markets in APAC. THE ROLE   OPTIMIZE, ENABLE, INNOVATE! As our Digital Intern (Travel Retail APAC), you play a critical role in supporting ecommerce and social media operations across high growth markets in APAC. You will have hands- on experience in planning and executing omnichannel marketing campaigns, focusing on the digital amplifications and O2O traffic-driving aspects. You will be reporting to Senior Manager, Digital Marketing and Ecommerce, and you will manage: Ecommerce and Social Media Operations Manage and update product listings for new brands and online store openings. Resolve listing issues (e.g. audit expired visuals) and be key contact to manage requests among global teams, local commercial, and retailers. Upkeep brand pages and e-boutiques with new and relevant content to enhance engagement online. Curate social media calendars to support new launches and liaise with retailers to amplify content. Track and measure reach, engagement, and other metrics as needed. Omnichannel Campaign Planning and Execution Design and execute effective digital amplification programmes (e.g. livestreams, social media, display advertising, influencer marketing) that drives O2O traffic and commercial sales growth. Create and adapt assets (e.g. brand banners, landing pages, etc.) for retailer and paid media campaigns on platforms such as META, Alipay, Tiktok, Ctrip, and more. Collaborate closely with cross-functional teams (e.g. marketing, commercial) to ensure smooth execution for campaigns. Track and report campaign performance to evaluate effectiveness and formulate actionable insights for future. CRM Leverage retailer’s customer database to create direct communications strategy and plan mechanics for targeted conversion.  Track channel, campaign, and creative performance to enhance future iterations. YOU ARE A COTY FIT As a Digital Intern for Travel Retail APAC, you thrive in a fast-paced and diverse environment. You are: Effectively bilingual in English and Chinese. Must be able to speak and type in Chinese. Self-motivated and self-starter, with strong ownership and learner mindset. Possesses intellectual curiosity, with an appetite for problem solving and comfortable with changes and uncertainty.   Adaptable and articulate, confident to interact with a myriad of internal and external stakeholders across diverse nationalities. Highly meticulous, detail-oriented and believes in maintaining a high standard of personal excellence. Strong interest in…